Best size for a screen-friendly / digital only PDF

  • Make it single page, not double page spread
  • resolution 1280×1024 (see the stats here)
  • landscape, not portrait
  • keep text large: 14pt + for text brochures, or for Powerpoint-type slideshow I do 36pt body text and 100+pt titles
  • in the Initial View tab set magnification to “fit page,” (“Open in full screen mode” will irritate people)
  • images should be 72dpi mimimum (I put mine at 96dpi in case the viewer has a higher screen resolution, I haven’t checked to see if this makes a big difference)

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